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Obesity battle heats up again as Novo claws its way back into race with Lilly

Novo Nordisk is getting a boost from its new Wegovy weight-loss pill that ​is holding onto its lead against Eli Lilly's more recently launched Foundayo.

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Obesity battle heats up again as Novo claws its way back into race with Lilly

Novo Nordisk is getting a boost from its new Wegovy weight-loss pill. | REUTERS

REUTERS

Aug 3, 2026

London – Novo Nordisk investors have found little cause for optimism during a bruising two-year period of profit warnings, leadership upheaval and a sliding share price as rival Eli Lilly streaked ahead. Now, they may have reason for hope.

Despite Novo having lost ground in injectable GLP-1s in recent years, the Danish obesity drugmaker is getting a boost from its new Wegovy weight-loss pill that ​is holding onto its lead against Lilly’s more recently launched Foundayo.

The pair are battling for dominance in the obesity drug market, which analysts expect ‌to be ‌worth more than $100 billion by the end of the decade in the United States alone. Novo’s shares have climbed some ​35% from a March low, with the company looking to go on the offensive — including with a divisive court case against Lilly over what it calls misleading marketing in the vital U.S. market.

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